Generative Artificial Intelligence
This research area focuses on studies that connect theory and practice in the use of artificial intelligence technologies. Its work takes place especially in the contexts of digital innovation, design, and knowledge media, investigating how these tools transform contemporary creative processes.
The focus of these investigations is on the impact and application of AI to drive innovation across several fronts, such as:
Creative Industry
Analysis of how generative AI enhances production and the development of new solutions.
User and Customer Experience (UX/CX)
Study of the integration of intelligent technologies to improve journeys and interactions.
Digital Advancement
Scientific contribution to the development of innovative and disruptive technological solutions.
