CX and UX
This research area is dedicated to Customer Experience (CX) and User Experience (UX), using strategic design and digital innovation as tools to increase levels of interaction and satisfaction. The focus is on analyzing the impact of these processes to optimize journeys and foster innovation in different contexts.
The investigations cover both digital and physical environments, with applications aimed at strategic sectors such as:
Consumption Ecosystems
Optimizing experiences in e-commerce and retail.
Learning and Education
Improving the student journey in educational environments.
Identity and Branding
Strengthening brand experience and audience loyalty.
Hybrid Environments
Integrating processes that connect the physical and virtual dimensions of experience.
