Who we are
Lemme: the Convergence of Design, Media, and Knowledge
Lemme – Digital Innovation is a research group focused on Design, Media, and Knowledge at the Federal University of Santa Catarina (UFSC). Its institutional standing is established through the integration of two core university graduate programs: the Graduate Program in Design (PósDesign) and the Graduate Program in Engineering and Knowledge Management (PPGEGC), specifically within the Media and Knowledge concentration area.
At Lemme, we believe technology fulfills its purpose when combined with strategic planning and intelligent information management. We are an active research hub where faculty, Ph.D. candidates, Master’s students, and researchers dedicate themselves to translating the complexity of digital scenarios into actionable solutions with tangible impact on both academia and society.
Interdisciplinarity defines our identity. We operate as a convergence space dedicated to the critical analysis of digital transformations, aiming to forge new pathways in design, communication, and technology. Lemme reaffirms its commitment to scientific excellence, remaining aligned with global trends and the demands of an ever-evolving landscape.
Our work dynamics are based on guidelines of conduct and organizational culture shared by all members.
The Triad of Lemme Conduct
SENSE OF COMMITMENT
SENSE OF EXECUTION
SENSE OF COLLECTIVE
Lemme Culture
EASY
Already established!
Error tolerance
Experimentation
Psychological safety
Collaboration
Flat organizational structure
Continuous learning
HARD
Targeted for continuous improvement!
Zero tolerance for incompetence
Discipline and resilience
Radical candor
Individual accountability
Strong leadership
Execution and delivery
Organizational Evolution
WHAT ARE WE COMBATING?
Lack of execution: overdue deliverables
Deficit in focus: lack of discipline and resilience
Lack of self-accountability
HOW LEMMERS RESORT TO “CRUTCHES”
Artificial bottlenecks: excessive approvals, revisions, and alignments
Evading core objectives: defaulting to low-effort or tangential tasks
Micromanagement reliance: e.g., centralizing decisions on Júlio
TARGET OUTCOMES
Mindset shift: “How do I resolve this independently without escalating to leadership?”
Embodying professional excellence: bringing actionable solutions rather than problems
Proactivity: taking ownership where leadership is encouraged and expected
Access to Knowledge
Contatos