Research subtopics
Personas
The creation of personas concerns the interface that mediates between user or client data and the team in a humanized and precise way.
This subtopic studies:
- The use of personas in innovation projects;
- Methods for building and validating archetypes;
- Special focus on personas based on data (data-driven personas).
Visual Management
Visual management concerns the interface that uses visual elements to facilitate the management of information, workflows, and processes, making them clearer and more accessible to teams.
This subtopic studies the application of visual resources to:
- Optimize communication and transparency;
- Support decision-making in digital innovation and design projects.
Education
This subtopic focuses on the user’s learning journey, that is, the student, in the educational field.
Research in this area addresses:
- The student journey in the educational context;
- The creation of tools that support the scientific research journey;
- Support in the development of academic works such as dissertations, theses, and articles.
Digital Business
This subtopic explores organizational transformation through digitization and new technologies.
The research investigates how organizations can:
- Integrate emerging technologies to optimize operations;
- Improve decision-making and personalize the customer experience;
- Analyze the impact of creative professionals on innovation, highlighting their role in developing solutions and anticipating market trends.
Wearables
The wearables subtopic, or wearable devices, investigates smart devices used on the human body that collect, analyze, store, and transmit data, providing feedback about users’ activities.
The research focuses on understanding the integration between the physical and digital worlds through the lens of:
- User experience and interface (UX/UI);
- Applications aimed at health, well-being, and activity monitoring.
Journeys
This subtopic examines how to improve customer experience (CX) and user experience (UX) through audience journey analysis.
The investigations focus on:
- Analyzing the impact of each stage of journeys in digital and physical environments;
- Methods for building and validation to provide a more efficient experience aligned with the project’s objectives.
